Conrad Smith is an experienced design professional with a strong background in product design leadership and team management. Currently serving as the Product Design Lead at VeVe since June 2023, Conrad focuses on enhancing the collecting experience through innovative digital products. Previous roles include Product Design Manager at Xero, where the emphasis was on creating insight-driven experiences for small businesses, and Portfolio Design Lead at ANZ, leading a team in delivering world-class digital products. Notable experiences also include leadership positions at Trade Me, Yellow New Zealand, and 2degrees Mobile, where Conrad established design teams and implemented strategic initiatives. Education includes a Bachelor’s degree in Design from Unitec, attained in 2004.
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