Mariana Monroy

VP of Insights at Veylinx

Mariana Monroy has a diverse range of work experience spanning over 14 years. Mariana currently serves as the VP of Insights at Veylinx, where they utilize a Nobel prize-winning approach to obtain behavioral consumer insights. Prior to this, Mariana worked at Kantar from 2017 to 2020 as an Operations Lead, where they led a project management team and focused on talent mapping and project allocation. From 2011 to 2017, they held roles at Lightspeed Research, including a Senior Operations Project Manager role in which they consulted with clients and oversaw offshore teams. Mariana also worked as a Project Manager, managing and delivering projects through remote teams. Before that, Mariana worked at Diageo as a Business Planner at Trade Intelligence in 2008 and at Abbott as a Marketing Brand Assistant for Infant Formulas from 2007 to 2008. In these roles, they focused on insights development, promotional materials, event coordination, and budget management.

Mariana Monroy's education history is as follows:

Mariana obtained their MSc. degree in Marketing from Vrije Universiteit Amsterdam (VU Amsterdam) in the academic year 2009-2010. Prior to that, they completed their B.A. degree in Marketing from Tecnológico de Monterrey from 2004 to 2008.

In addition to their formal education, Mariana has also obtained various certifications to enhance their skills and knowledge. These certifications include "Social Media Marketing Foundations" from LinkedIn in June 2022, "Business Analytics Foundations: Descriptive, Exploratory, and Explanatory Analytics" from LinkedIn in October 2020, "Shane Snow on Storytelling" from LinkedIn in October 2020, "Sheryl Sandberg and Adam Grant on Option B: Building Resilience" from LinkedIn in October 2020, "Visualizing Citibike Trips with Tableau" from Coursera Course Certificates in July 2020, "Communicating Across Cultures" from LinkedIn in March 2020, "Cultivating a Growth Mindset" from LinkedIn in March 2020, "Marketing Foundations: Market Research (2015)" from LinkedIn in March 2020, "Motivating and Engaging Employees" from LinkedIn in March 2020, and the "MRS Certificate in Market and Social Research" from Market Research Society (MRS) in February 2014.

Moreover, Mariana has engaged in studying "Digital Photography" at the University of Amsterdam, although the specific duration and degree obtained in this field are not provided.

Links

Previous companies

Diageo logo
Kantar logo

Timeline

  • VP of Insights

    January, 2021 - present

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