VF!
Laura Reddy is a seasoned finance professional with extensive experience across various industries. Currently serving as Director of Finance at VF! since July 2018, Laura has held key finance roles including Finance Manager at Raya Hotels (Pty) Ltd and Holiday Inn Johannesburg - Rosebank, among others. Laura's career began as a Bookkeeper at Rasheed Peerbhai & Associates in 1995, progressing through roles such as Accountant at Fleet Support and Financial Accountant at Fresenius Medical Care, ultimately advancing to Finance Director at Smiths Medical. Laura Reddy holds multiple qualifications, including a BCompt from UNISA and Professional Accountant certifications from SAIPA, complemented by business management studies at WITS Business School.
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VF!
VF! shapes what shoppers do by creating in-store experiences that connect brands with shoppers through the medium of display, that delivers growth for our customers. From humble beginnings as a standard products business, developing into a bespoke POP company through to today as an experienced in-store agency. Working across Africa and beyond, VF! understands Brands, Trade, Category and Shopper to deliver the reality of the client’s vision.