German Schulz is an experienced professional specializing in brand management and marketing within the sports industry. Currently serving as the Head of Brand Management at VfL Wolfsburg since October 2010, German has previously held leadership roles in career services and marketing at Georg-Simon-Ohm University of Applied Sciences from March 2007 to October 2010. Prior to that, German worked in marketing and sponsorship at Sellbytel Baskets Nürnberg and held various positions at adidas from 1996 to 2005, including roles in event marketing, retail marketing, market research, and brand communication. German Schulz holds a Diplom degree in Sports and Economics from the University of Bayreuth.
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