Craig Churcher is a seasoned professional with extensive experience in data management, CRM implementation, and business development support. Currently serving as a Data Improvement Officer/Business Development Support Officer at VG since April 2023, Craig has significantly enhanced reporting data for senior stakeholders and customized CRM tools to optimize operational efficiency. Prior roles include CRM Manager at Crestbridge, where Craig reinstated the business development CRM function and provided crucial pipeline reporting to C-Level executives, and Manager of Research & CRM at Ocorian, where Craig trained over 60 users on Salesforce and managed CRM data for effective marketing campaigns. With educational credentials including a professional certificate in Marketing from the Chartered Institute of Marketing and an HND in Business Studies, Craig's diverse background reflects a strong commitment to advancing organizational efficiency and data-driven decision-making across various sectors.
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