At VGC Partners, we specialise in early-stage private equity investments within sectors primed to win in the Attention Economy — Content & IP, Sports & Entertainment, and Marketing Services. 

We deploy £5–£15 million into early-stage B2B businesses with revenues under £20 million. As hands-on investors, we bring the rigour and support of private equity to early-stage ventures, making only a handful of high-conviction investments each year. This strategy enables us to deliver meaningful value to every portfolio company we invest in.
 
Current Investments:
 
•	Novel: The UK's fastest-growing, multi-award-winning podcast company.
•	Kick Game: Leading UK retailer for high-demand fashion and streetwear.
•	Percival: Menswear with a playful, stylish twist.
•	Sproud: Sustainable dairy alternative for a healthier planet.
•	Epic Games: Creators of Fortnite and Unreal Engine.
 
Exited Investments:

•	Iconic Images: Custodians of Terry O'Neill's celebrated photography archive.
•	SuperAwesome: Pioneering technology making the internet safer for kids.
•	Metropolis Studios: World-famous London recording studio and music academy.
•	1966 Entertainment: Exclusive management of England football team's commercial interests.


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