VGM is a leading global market research firm and the largest provider of custom research to the video game industry. 

We service more than 50 video game companies, as well as industry leaders in entertainment, media, and technology.

Our innovative Significant Live Sample (SLS) methodology ensures product quality and marketing effectiveness while guaranteeing the security of confidential assets.

We operate 7 days/week, 18 hours/day with alternating internal daytime and nighttime teams in order to deliver your results faster and provide you with superior service.

VGM was founded in 2007 and has a 50-person team. The company operates worldwide, with bases in South Florida, South San Francisco, and Osaka.

Please contact sales@vgm.co for more information about our market research services.

Video Games

VGM's headquarters in Hollywood, FL, United States

Mike Mallaro

Greg Ford

Se Young M.

The Research and Analysis Team at VGM specializes in collecting, interpreting, and presenting data to drive strategic decisions within the video game industry. Comprising experts in qualitative and quantitative research, user experience, and global survey programming, the team rigorously analyzes market trends, user behavior, and product performance to offer actionable insights to clients. Their work ensures that game developers and industry leaders receive high-quality, timely, and secure data to enhance their products and marketing strategies.

Research and Analysis Team

The Recruitment and UX Research team at VGM focuses on identifying and onboarding top talent within the industry while simultaneously executing user experience research to enhance video game products. Recruiters work tirelessly to source, evaluate, and secure highly skilled employees, while UX Research Lab Technicians conduct rigorous user testing and analysis to inform game development and ensure products meet user expectations. Together, these functions support VGM's goal of providing unparalleled market research services to the video game industry.

Recruitment and UX Research

The Leadership Team at VGM is responsible for setting the strategic direction and vision of the company, ensuring operational excellence, and driving innovation in market research methodologies. They oversee the implementation of key business initiatives, foster relationships with industry partners, and ensure the secure handling of confidential client data. This team plays a crucial role in maintaining VGM's position as a leading global market research firm in the video game industry.

VGM

Org chart

Teams

Research and Analysis Team

Recruitment and UX Research

Leadership Team

Offices

VGM

Org chart

Teams

Research and Analysis Team

Recruitment and UX Research

Leadership Team

Offices

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