Michael Hoffmann

Customer Experience Coach

Michael Hoffmann is an experienced professional in the fields of customer experience and business development, currently serving as a Customer Experience Coach and Sr Business Developer at VI-grade since April 2022. Prior to this, Michael held significant leadership roles, including Chair of HBK’s Technology Council at HBK - Hottinger Brüel & Kjær from May 2023 to January 2024, and various positions at Altair from 2006 to 2022, culminating in VP Strategic Accounts and Sr. VP Math & Systems, focusing on solutions for Model Based Development. Additional experience includes being VP Europe at MSC Software (2002-2005) and VP Corporate Marketing at Mechanical Dynamics (1994-2002), where Michael served as Sr. VP WW Marketing, Sales & Services. Michael holds a master's degree in civil engineering from Technische Universität Darmstadt, earned between 1976 and 1981.

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