Rob Bryans is an experienced professional in strategy and partnerships, currently working at Via since June 2022 and serving as Chair of the Technology for Vehicle Automation and Connectivity Committee at the American Public Transportation Association since December 2022. Bryans is the Principal at Soar Strategies, Inc., which focuses on digital transformation for organizations. Prior to current roles, Bryans contributed to the American Public Transportation Association's Leadership Program aimed at developing executive leaders in public transportation. Significant past positions include Enterprise Account Executive at Uber and Regional Vice President at RouteMatch Software, where Bryans was instrumental in leveraging technology for operational improvements. Additional experience includes leadership roles in sales and marketing at Enghouse Transportation and account management positions at Trapeze Software. Bryans holds a Bachelor of Arts in Computer Science from Western University.
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