Tyrone Smith

Tyrone Smith, MBA, OLY, is an accomplished professional with extensive experience in strategic partnerships, consulting, and athlete representation. Currently serving as the Strategic Partnerships Principal at Via since July 2023, Tyrone's previous role at Boston Consulting Group involved addressing complex business challenges for clients through in-depth market analysis and strategic development across various industries. With a background as an Athlete Agent and North America Director at Kallas Management, Tyrone excelled in talent recruiting and contract negotiations. As a seasoned Olympic athlete representing Bermuda, Tyrone achieved significant milestones including multiple Olympic appearances, a national long jump record, and various gold medals in regional competitions. Tyrone's marketing expertise was further showcased during a tenure at PlayStation, where responsibilities included developing marketing strategies for the PS4. Educated at Texas McCombs School of Business with an MBA focusing on Brand Management and Strategy, and holding a B.A. from Missouri University of Science and Technology, Tyrone blends athletic experience with a robust business acumen.