Yan Guo

Yan Guo is a seasoned analytics and marketing insights professional, currently serving as the Senior Director and Head of Marketing Analytics & Insights in North America at Viatris since April 2022. In this role, Yan Guo leads a team focused on data-driven support for product commercialization and strategic business decisions, managing diverse market research projects and advanced analytics initiatives. Prior experience includes positions at AstraZeneca, where roles encompassed Brand Analytics Director and Senior Manager in Marketing Sciences, providing analytics insights and developing predictive models across various therapeutic areas. At Merck, Yan Guo was Associate Director of Consumer/Digital Marketing Analytics, overseeing campaign effectiveness and real-world data analysis. Previous experience also includes senior roles at IMS Health and HAVI Global Solutions, demonstrating strong capabilities in statistical modeling, marketing strategy, and team leadership across global markets.