Rob Smith

Rob Smith has extensive work experience, starting as a Grad Student at Robarts Research Institute in 1993. Rob then worked as Technical Service, Technical Service Supervisor, and Technical Service Manager at 3M from 1997 to 2002. Rob subsequently became a Six Sigma Black Belt, leading various projects in sales, marketing, manufacturing, IT, and customer service.

From 2004 to 2009, Rob held eBusiness Manager roles, first at a subsidiary of 3M and later in a corporate role. Rob focused on promoting eTools and systems to the business and formulating web and online commerce strategies.

In 2009, they became the I&TB Global eBusiness Manager at 3M, and in 2011, they took on the role of Global eBusiness Manager for the Industrial Business Group. In these positions, they led the global digital team, conducted operations in multiple regions, and developed new digital ventures.

In 2016, Rob became the Marketing Automation and Digital Strategy Manager at 3M, where they built a marketing automation team and implemented processes for efficiency and effectiveness across the MarTech stack. Rob also established an Agile practice for the Digital Marketing Community.

From 2019 to 2022, Rob served as the Digital Solutions Manager and later as the Digital Commerce Director at 3M. Rob led various global commerce initiatives, oversaw the digital experience, and ensured compliance while driving productivity.

In 2022, Rob joined Fractional Digital as the Chief Digital Officer (CDO), assisting business leaders in optimizing their digital investments in marketing. Rob also became a Board Member at Jack's Caregiver Coalition and a Member of Voyageur University Independent Career Community, Fractionals United, and viax.io.

In 2014 and 2015, Rob served on the Board of Advisors for WishWould and Innovators Equation, respectively.

Overall, Rob Smith's work experience encompasses positions in digital commerce, marketing automation, eBusiness, and technical services, with a focus on driving business value through technology and innovation.

Rob Smith has a diverse education history. Rob obtained a Masters degree in Life from altMBA in 2017. In 2019, they completed an Executive Program in Digital Business Strategy: Harnessing Our Digital Future at MIT Sloan School of Management. Prior to that, in 2014, Rob completed an Executive Program in Advanced Value Proposition Design at Strategyzer. Rob also holds a MSc degree in Medical Biophysics from Western University, which they earned from 1993 to 1997. Rob'seducational journey began with a BSc degree in Physics from Dalhousie University, which they attained from 1988 to 1993.

In addition to their formal education, Rob has obtained a Six Sigma Black Belt (CSSBB) certification from 3M in August 2004.