Serene Lim

Serene Lim is the Co-Founder and CEO of vibefam, focusing on health and wellness in Asia, with a user base of 200,000 across Singapore, Malaysia, and Hong Kong since March 2023. Previously, Serene served as the Business Development Manager at Urban Company from September 2021 to February 2023, where leadership in category strategy contributed to market share growth, earning recognition as a UC Champion. At Sentosa Development Corporation, Serene held roles including Assistant Manager and Senior Executive in Operations Planning and Development from September 2017 to August 2021, overseeing tourism development and technology projects. Serene began their career as a Business Development Intern at Sentosa and holds a Bachelor's degree in Business from Nanyang Business School, alongside studies at The London School of Economics and the Haskayne School of Business.