Kasturi Roy

Kasturi Roy is an accomplished Senior Content Manager with extensive experience in content design and strategy within the fintech and media industries. Currently leading the Growth team's content efforts at Viceversa, Kasturi has significantly increased product adoption and customer retention through effective SEO-driven campaigns and robust collaboration with client partners and internal teams. Previous roles include Content Designer for startups, Head of Brand Solutions at Rusk Media, and Co-founder of EatTreat, where Kasturi managed large content teams and developed successful marketing strategies for renowned brands. With a Master's degree in Strategic Design from Politecnico di Milano and a strong foundation in English Literature, Kasturi brings a unique blend of creative storytelling and strategic insight to content management and development.