Leire Frances, PhD, is a Business Development Manager for Digital Health & Biomedical Technologies at Vicomtech, where they specialize in wearables, user experience, usability, and design-driven innovation. They previously served as an Associate Professor at Tecnun - Universidad de Navarra, after completing their PhD in design-driven innovation and ergonomics. Leire holds multiple advanced degrees, including a Master's in Product Design and Development and a Master's in Mechanical Engineering, and has held various roles, including CEO of Glucovibes and Product Manager at Fesia Technology.
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