Victory Live
Michael Rust is a seasoned business intelligence professional with extensive experience in various leadership roles across multiple organizations. Currently serving as Senior Director of Business Intelligence at Victory Live since January 2025, Michael previously held senior director and director positions at Logitix and held various managerial roles at Nashville Predators. Michael's early career includes positions at The Aspire Group, Troitone Productions, UCF Athletics, and The Walt Disney Company. Michael holds a Master of Business Administration and a Master of Sports Business Management from the University of Central Florida, as well as a Bachelor of Science in Business Administration and Management from Murray State University.
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Victory Live
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Victory Live® is a software and service provider dedicated to serving a global network of affiliate partners, sports teams, venues, artists, promoters, marketplaces and professional sellers in the distribution and sale of live event tickets. Founded by Sam Soni and supported by Clearlake Capital, the company leverages a mix of technology, personalized service, data and experiential packages that bundle ticketing, hospitality and travel. In a September 2022 strategic acquisition, Victory Live acquired and integrated industry frontrunners Ticket Evolution, DTI Management and 1Ticket to provide an end-to-end solution for sellers of live event tickets.