Deb Smith

Deb Smith MBA serves as the Chief of Mortgage Operations at Vida Bank, focusing on end-to-end mortgage operations and strategic initiatives to support customers throughout their mortgage journey. Prior to this role, Deb was the Director of New Business Operations at Vida Homeloans and held various leadership positions at notable institutions including Britannia Building Society, HBOS, and the Co-operative Banking Group, where they implemented significant operational improvements and led major transformation projects. Deb earned an MBA from Wolverhampton Business School between 2000 and 2002.