Alexandra Eales is a Group Product Executive at Vida e Caffè, where they focus on innovation in the food and beverage industry. With extensive experience in new product development at Patrysvlei Farms and a position as a New Product Development Specialist at Fresch Online, they leverage their scientific background and technical expertise to drive market relevance and growth. Alexandra holds a BSc (Hons) in Plant Biotechnology as well as a Master's degree in Food Science, both from Stellenbosch University, where they also conducted research aimed at improving the honeybush tea industry.
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