Michael Melnick

Michael Melnick is the Chief Marketing Officer at VIDAA International, where they guide the evolution of a global smart TV platform. With a multidisciplinary background in psychology, design, and business strategy, Michael has over two decades of experience collaborating with leadership teams to clarify brand purpose and identity. They founded a strategic brand consultancy and co-founded The Good Chocolate, which produces organic, no-sugar chocolate. Michael has also held roles as a lecturer at institutions such as Bezalel Academy of Art and Design and Reichman University, teaching design management and innovation. They earned a Master’s in Design Management from Pratt Institute, a BFA in Graphic Design from Vital in Tel Aviv, and a BA in Behavioral Sciences from Ben-Gurion University.