vidaXL is a rapidly growing international online retailer. Our success is based on our belief that things can always be better and more affordable: ‘Expect more'​, as nobody likes to pay too much for products. We are continuously expanding our product range and offer the best products for the best price. We like to go the extra mile for our customers by improving popular products and making them even cheaper.

With our own vidaXL brand, we offer customers the most extensive range of products that are hard to find and/or a lot more expensive at other sellers . With our slogan ‘Impossible? Think again!’ we strive to keep exceeding our customers’ expectations. That is a promise they can hold us to.

vidaXL has created an effective online retail network that enables all customers in Europe, Australia and the United States to acquire products for in and around the house at competitive prices. In addition, our knowledge, experience and logistic network enable other online retailers to grow along with vidaXL.

We are a fast growing organisation with a lot of young, ambitious employees. The enthusiasm, no-nonsense attitude and entrepreneurial spirit with which we started are still at the core of the company. vidaXL is a flat-structured organisation that offers a lot of room for new ideas, progressive insights, and a place to develop yourself further. We work hard, are flexible, take risks and are not afraid to challenge ourselves and our environment. Together we will create the best ideas and make sure we achieve our goals.


E-Commerce

Logistics & Supply Chain

Retail

vidaXL

vidaXL's headquarters in Venlo, Netherlands

Gerjan Hartog

Joel Pranihith Sagar

Kijo Oudshoorn

Alice Nienhuis

Nidhi Giroti

René Onverwacht

The Management and Operations Team at vidaXL is responsible for overseeing and optimizing the company's diverse global operations. They ensure seamless incident management, maintain high performance in distribution and logistics, enhance customer success, and drive efficient e-commerce operations. By managing commercial projects, IT operations, and maintaining visual identity, they support the company's goal of offering affordable, high-quality products worldwide. Additional focus includes coordinating with third-party sales channels and controlling stock to meet market demands efficiently.

Management and Operations Team

The Marketing team at vidaXL is responsible for crafting and executing comprehensive marketing strategies to boost the brand's online presence, drive traffic, and increase sales. The team handles country-specific marketing initiatives, performance marketing, search engine optimization (SEO), social media campaigns, sales performance, and brand analytics. They work collaboratively to ensure that vidaXL’s message of affordability and quality reaches a broad audience, leveraging digital marketing tools to optimize conversions and customer engagement across Europe, Australia, and the United States.

Marketing

The Human Resources Team at vidaXL is responsible for managing all aspects of employee relations and development. This includes recruitment, onboarding, talent management, employee engagement, and ensuring a positive work environment. They work to align HR strategies with the company's growth objectives while maintaining the core values of enthusiasm, flexibility, and entrepreneurial spirit. The team also handles international HR operations and optimizes processes to support the dynamic and ambitious workforce.

Human Resources Team

The Leadership Team at vidaXL is responsible for setting the strategic direction and guiding the company's growth and development. This team comprises key executives, including the Chief Marketing Officer, Chief Human Resources Officer, Chief Commercial Officer, Chief Executive Officer, CRO Specialist, Chief Financial Officer, and Chief Information Officer. They collaborate to drive innovation, maintain operational efficiency, and ensure financial stability, all while fostering an entrepreneurial and customer-centric culture within the organization.

Leadership Team

The Executive Team at vidaXL consists of key leaders including the Chief Marketing Officer, Chief Commercial Officer, Chief Executive Officer, CFO, and CIO. This team is responsible for setting the strategic direction, overseeing operations, and ensuring the company's growth and profitability. They drive innovation, coordinate cross-functional efforts, and make high-level decisions to maintain vidaXL's competitive edge in the online retail market. Their leadership fosters a culture of ambition, creativity, and exceptional customer value, aligning with the company's vision of offering affordable, high-quality products.

Executive Team

The Product and Development Team at vidaXL is dedicated to enhancing and expanding our product range by leveraging innovative design, user experience optimization, and efficient sourcing. The team collaborates to improve popular products, ensure seamless order experiences, and develop new offerings that align with our mission of providing high-quality, affordable items. Comprising roles such as Lead Developer, UX/UI Design Team Lead, and Head of Product Development and Sourcing, this team plays a crucial role in maintaining our competitive edge and exceeding customer expectations.

vidaXL

Org chart

Teams

Management and Operations Team

Marketing

Human Resources Team

Leadership Team

Executive Team

Product and Development Team

Offices

vidaXL

Org chart

Teams

Management and Operations Team

Marketing

Human Resources Team

Leadership Team

Executive Team

Product and Development Team

Offices

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