Edward C. is an accomplished professional with extensive experience in demand and partnerships, currently serving as the Head of Demand & Partnerships at VideoHeroes since May 2025. Edward has a strong background in building strategic relationships within the advertising industry, having previously led core market efforts at Criteo and co-founding HARVEZT, which was acquired by Admazing. Edward is also a member of Asia CEO COMMUNITY and a certified facilitator at the Cultural Intelligence Center. Additionally, Edward has held various leadership roles, including Programmatic Sales Manager at InMobi and Head of Aviation & Hospitality at Inspire Management Training Centre. Edward holds a Master's degree from San Diego State University and a Licentiate degree in Aircraft Pilot from Lanseria Flight Training Centre.
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