César Melo is currently the Chief Executive Officer of HIPPEAS Snacks and has held various leadership roles, including President of Global Chocolate at Mondelēz International and CEO of FGX International. With extensive experience in multinational corporations such as PepsiCo and Colgate-Palmolive, César has a strong background in marketing, innovation, and growth strategies. César also serves as an investor and board member for several organizations, contributing to multiple startups and established companies. Previously, César acted as an investor and board advisor at VidMob and was the President and Board Advisor at PepsiCo for Sub Saharan Africa and Categories in Europe.
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