Luis Ortiz is an Industrial Engineer with extensive experience in developing business initiatives and selling consultancy and systems implementation services related to ERP, CRM, and BI. Currently, they serve as the Director of the Business Intelligence, Big Data, and Analytics Area at MSMK, where they head the Madrid School of Marketing. Previously, they held senior managerial positions at Accenture and VIEWNEXT, contributing to various national and international projects. Luis holds a Master's degree in Industrial Engineering from Universidad Politécnica de Madrid and completed the Management Development Program at IESE Business School.
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