Viiala is a Swiss-based mobility company redefining
what cycling stands for: from one option among many
to the option people actively choose. Viiala wants to
challenge and disrupt the cycling industry. Viiala is
building the next generation of premium e-bikes, with
R&D hubs in Switzerland and Dubai. Engineered with
95% of components sourced from Europe and the USA,
Viiala also plans to assemble in Europe.
As cities grow more congested and riders demand more
safety, eﬃcient power management, range, design,
and digital integration, Viiala challenges the status quo
with a bold vision: no shortcuts, no compromises —
only absolute performance and trust. “Our competition
isnʼt other bike brands—itʼs every other mobility option
you could pick.”
Unveiled in 2025 as part of the Honourable Merchants
Group and launching its inaugural bikes in 2028, Viialaʼs
first model enters a new, untapped technological and
innovation-led market in the segment. More than an
e-bike, it is a statement of possibility — where engineering,
aesthetics, and purpose converge to create the ultimate
riding experience for the cities of today and the roads
of tomorrow.

Viiala

Org chart

Teams

Offices