Cindy Lim is a seasoned professional with over 12 years of experience in the FMCG industry, specializing in trade marketing, sales operations, and key account management. Having held leadership roles at companies including CPF Group, Nestlé, and Malaysia Dairy Industries, Cindy has demonstrated a strong ability to drive sales growth and build strategic partnerships. Currently, Cindy serves as the Head of Modern Trade/Retail Sales at Vinda SEA, where they lead a diverse team and manage various sales channels. Cindy’s educational background includes a Diploma in Chemical Process Technology, an Advanced Diploma in Business Studies, and a Bachelor's degree in Marketing.
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