Rox Lacerna has extensive experience in the automotive industry, having served in various leadership roles including General Manager at BMW (Autowelt Inc.) and Country Manager for JAC Motors Philippines. With a strong background in customer service, Rox began their career as a Customer Service Representative at Metrobank Card Corporation before moving into management positions at Toyota Pasong Tamo, Inc. and Dearborn Motors Co. Inc. Currently, Rox holds the position of Deputy CEO for Sales and Network Development at VinFast Philippines, where they continue to shape the landscape of the automotive market.
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