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Dirceu Silva

Marketing Analyst at Vio.com

Dirceu Silva has a diverse work experience spanning various industries. Dirceu started their career as a Tutor at Universidade Federal de Viçosa, where they taught sessions on Calculus 1. During this time, they developed strong teaching and communication skills.

Dirceu then interned at Aperam, where they worked in the Process Control Management area at a steel mill. Their responsibilities included conducting laboratory analysis and analyzing samples for the steelmaking process.

After their internship, Dirceu joined Magazine Luiza as a Trainee. Dirceu was one of the 12 selected candidates in the highly competitive Magalu Trainee program. This program provided him with a comprehensive understanding of Magalu's business areas and allowed him to gain practical knowledge in management and business operations. Dirceu also rotated through various departments, gaining experience in logistics, negotiation techniques, and data analysis.

Following their trainee program, Dirceu took on the role of Senior Pricing and Business Planning Analyst at Magazine Luiza. In this role, they led the 3P pricing team, expanding profitability analysis and investment optimization for the fashion, sports, and beauty verticals. Dirceu also developed product profitability analysis for 1P and 3P, focusing on improving performance in paid media and implementing A/B tests to increase margins and gross profits.

Dirceu then joined Shopee as a Sales Planning Coordinator and later became a Business Analytics Specialist | Senior Associate. Their responsibilities included coordinating sales planning activities and providing business analytics support.

Currently, Dirceu is working as a Marketing Analyst at Vio.com (Formerly FindHotel), where they apply their analytical skills to support marketing initiatives.

Throughout their career, Dirceu has demonstrated their strong analytical abilities, strategic thinking, and adaptability to different industries and roles.

Dirceu Silva's education history is as follows:

Dirceu Silva obtained a Master of Data Science (Global) degree in the field of Data Science from Deakin University, where they studied from 2023 to 2025.

Prior to that, they completed an MBA in Data Science e Analytics from USP - Universidade de São Paulo, from 2021 to 2023.

Dirceu's bachelor's degree is in Chemical Engineering, which they acquired at Universidade Federal de Viçosa from 2015 to 2019.

In addition to their formal education, Dirceu has also obtained various certifications. These include being certified as a Python programmer from DataCamp in May 2022, completing courses such as "Introduction to Data Science in Python," "Regular Expressions in Python," "Introduction to SQL Server," "Python Data Science Toolbox (Part 2)," "Working with Dates and Times in Python," "Writing Efficient Python Code," "Data Manipulation with pandas," "Python Data Science Toolbox (Part 1)," and "Data Types for Data Science in Python" from DataCamp, all within the years 2021 and 2022.

Furthermore, Dirceu has completed a course called "Curso Express de Power BI" from Hotmart in January 2021, "Métricas Financeiras e Marketing" from Fundação Getulio Vargas in December 2020, and has obtained certifications such as Lean Six Sigma White Belt Certification and Lean manufacturing introduction from Grupo Voitto in January 2019. Dirceu also obtained a Six Sigma Yellow Belt certification from 6sigmastudy in February 2019.

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Timeline

  • Marketing Analyst

    January, 2023 - present