Soheyla A. is a seasoned UX professional with extensive experience in UX research and design. Currently serving as UX Research Lead and Lead UX Designer at Vio.com since March 2019, Soheyla also has a background as a freelance UX researcher and designer. Prior to Vio.com, Soheyla worked with Off.Grid:Electric in a freelance capacity, and led UX research and design at Sundio Group from January 2016 to August 2017. Soheyla has held various significant roles at Easytobook.com, Netsociety, and EuroClix, demonstrating a strong foundation in consumer psychology with a focus on user experience. Educationally, Soheyla holds a Master’s degree in Economic and Consumer Psychology from Leiden University.