Violet fundamentally is about integration, unification. To take one paradigm and integrate it into another. This involves a rigorous amount of clarity to analyze how to integrate with a product, team, another person, a process, or something that isn’t yet aligned or integrated.  Without integration, we’d be a series of isolated individuals and systems. Violet is the opposite.

The quality of being extreme thorough, exhaustive, or accurate relative to the objective. We will win or lose based on our attention to detail.

The world we live in is complex and nuanced. It’s even more difficult when communicated via words. Clarity is a focus on making sure there’s common understanding and alignment around what’s known, assessed, intended, asked, or communicated. Most of life’s problems stem from a lack of clarity, and we reject that trend.

We must get outside of our own perspective and into the feelings and lived experiences of our customers, employees, partners, vendors, colleagues, investors, and others. In each thing we do, we must consider who is on the receiving end of the interaction. What is their experience? How can I be curious about their experience to broaden my own understanding? What is there to learn here (curiosity)? This leads to the best teams, the best products, and the best workplace.

We care more about the question than the answer. Curiosity requires self-awareness, humility, and a desire to learn more. Curiosity requires a pause, then a great question, pursuit of an answer, and repeat.

Violet is a Commerce API Platform enabling any app to integrate universal checkout in weeks instead of years.

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Violet's headquarters in Seattle, WA, United States

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