Tracy Holding

Tracy Holding is an accomplished marketing professional with extensive experience in the beauty and digital innovation sectors. Currently serving as SVP of Global Marketing & Digital Innovation at VIOLETTE_FR since March 2023, Tracy previously held the position of VP of Digital Marketing & Growth at Pat McGrath Cosmetics from August 2019 to April 2023. Earlier roles include Senior Director of Digital & Brand Marketing at GLAMSQUAD and co-founding the beauty retail startup MADE, where Tracy was the Entrepreneur and CMO. Additional experience includes roles at Grey Group, Havas, and Publicis Modem, where Tracy worked with major clients such as Procter & Gamble. Tracy holds a Bachelor of Arts in International Relations and French from Bucknell University.