VIP, the Association of Val Venosta producers of fruit and vegetables, has been one of the most important agricultural cooperatives for the worldwide commercialization of apples since 1990. Both the integrated and organic production method perfectly harmonize with its values of highest product quality and respect for the nature.

VIP has more than 1500 producers united in 7 member cooperatives in Val Venosta. Since September 2019, the Juval cooperative has been dedicated to organic products only and has thus become on of the most important and most modern processing plant for organic apples in Europe in terms of storage and packaging capacity. 

The Val Venosta production area covers a total area of 5,000 hectares with an average production area of about 3 hectares per producer. Passion and professionalism of the producers, the special microclimate of a mountain valley ideal for apple production, respect for the environment and production methods in harmony with nature enable VIP to offer apples of the highest quality that grow in a production area that aims at becoming the most sustainable production area in all of Europe. 

Val Venosta Apples travel around the world: With a harvest of around 320,000 tons on average during the last five years, Val Venosta Apples are not only sold in Italy, the main market, but also in more than 50 countries worldwide. 

VIP markets its own Val Venosta, Bio Val Venosta and Amélie brands but also club apples such as envy™, Kanzi®, Ambrosia™, Natyra®, yello® and Bonita. All commercialized apples are a guarantee of controlled origin from Val Venosta and complete traceability.

Experience, innovation and quality turn VIP into an efficient and reliable business partner, a real “First class apple partner”.

VIP – First class apple partner

The Via Centrale office focuses on sales and commercial management, supporting variety and IT operations in Italy.

Via Centrale

Martin Pinzger

This department focuses on promoting products and services to drive customer engagement and increase brand awareness.

Marketing

This department oversees and coordinates sales strategies and operations across various regions.

Sales Management

This department focuses on driving marketing initiatives and managing information technology resources to support organizational goals.

Marketing and IT

This department ensures that products and services meet established quality standards and comply with regulatory requirements.

Quality Assurance

This department oversees financial planning, reporting, and management within the organization.

Finance Management

This department is responsible for managing and facilitating all sales activities and customer interactions.

VIP – First class apple partner

Org chart

Teams

Marketing

Sales Management

Marketing and IT

Quality Assurance

Finance Management

Sales Department

Offices

VIP – First class apple partner

Org chart

Teams

Marketing

Sales Management

Marketing and IT

Quality Assurance

Finance Management

Sales Department

Offices

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