Founded in 2020 by Allie Manda, and Xavi Fajardo in San Luis Obispo, California, Viral Studios (formerly Do or Drink) is a dynamic entertainment and consumer product company inspired by viral marketing and social media trends. We create products that capture attention and bring people together for fun and memorable experiences. Starting with our breakout hit Do or Drink, our collection now includes a wide array of adult party games, family-friendly games, and drinking games.

We've sold millions of products across multiple countries, including the USA, Canada, UK, Australia, and Germany. Our primary audience includes Gen Z and Millennials, with products that resonate with their interests and social trends. We are proud of our significant social media presence and leadership on platforms like TikTok Shop. Our products are available in major retailers like Target and through significant partners like Spencer’s, and we are expanding globally.

At Viral Studios, our core value is to infuse viral marketing into our product development and social strategy. We stay ahead of marketing trends and leverage them in our product creation to remain competitive and innovative. Our goals include expanding our product development capabilities and entering new categories within the Toy & Games sector. We are excited about our upcoming lineup of adult party games and family-friendly games.

Join us as we continue to create fun, engaging, and exciting products. Follow us on social media to stay updated on our latest products and initiatives.

Viral Studios (previously Do or Drink)

Org chart

Teams

Offices

Viral Studios (previously Do or Drink)

Org chart

Teams

Offices

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