Rob Beswick is the CEO and Managing Director of Virgin Mobile UAE, where they are transforming the mobile category by leading the market's first fully digital mobile operator. With over 17 years of experience in launching and managing digital businesses across 17 global markets, Rob has established a benchmark business model focused on innovation and customer value. They also serve as a mentor within the Virgin Group, providing strategic guidance and supporting talent development. Prior to their current role, Rob held several key positions at Virgin, Lycamobile, and other organizations, where they drove commercial strategies and digital transformations.
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