Matt Kennedy

Matt Kennedy is the CEO and Founder of Fussy, a company established in January 2020 that focuses on making sustainable living an integral part of daily routines, beginning with a refillable deodorant. In addition to this role, Matt serves as a Mentor at Virgin StartUp since July 2023. Previously, Matt held the position of Senior Creative at Grey London from May 2017 to December 2020, where responsibilities included leading brand campaigns for various FMCG clients. As the Founder of For Goodness Sake from February 2018 to October 2019, Matt launched the first Japanese sake made from surplus sushi rice, contributing to sustainability efforts in the food industry. Other creative roles at Mother and Lucky Generals involved notable clients such as Ikea, KFC, and Amazon. Matt's earlier career included consulting and surveying roles in the city from 2008 to 2015. Educational qualifications include a degree in Building Design, Architecture, and the Built Environment from the University of Bristol and training at the School of Communication Arts 2.0.