Charlotte B. is a seasoned brand and customer experience professional with extensive experience at Virgin since August 2015, currently serving as Head of Brand Experience & Activation. In this global role, Charlotte focuses on brand and creative capabilities, collaborating with senior teams to articulate the brand's essence. Prior roles at Virgin include Senior Global Brand Manager and Brand Manager, where Charlotte contributed to the company's entrepreneurial spirit and market disruption strategy. Charlotte also held key positions at Virgin Unite and MYOO, evolving skills in communications and partnerships, with an educational background in Fashion/Apparel Design from Nottingham Trent University and Art & Design from UCE - Bournville Art College.
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