Fiona Ross

Fiona Ross is an accomplished marketing and brand management professional with extensive experience in global brand strategy and creative direction. Currently serving as the Global Brand & Creative Director at Virgin since February 2007, Fiona has been instrumental in shaping the creative expression of the Virgin brand worldwide. Previously, in a global role as Brand Director for Emerging Markets, Fiona articulated the Virgin Brand DNA. Fiona's entrepreneurial spirit is evident from founding Imagination Alliance, a brand consultancy focused on brand positioning and consumer research. With prior roles as Marketing Director at B Clear & Simple and Group Account Director at Ogilvy, Fiona honed skills in customer acquisition and client management. Fiona began their career at Unilever, driving innovation for Axe/Lynx products as Brand Manager Innovation. Fiona holds a Bachelor of Business Science in Marketing from the University of Cape Town.