James McDowall is an Innovation Director at Virgin, leading group-wide data strategy and innovation initiatives. With over 20 years of experience, they founded successful startups and drove national data and identity projects, including the UK's Digital Identity Strategy, which grew GOV.UK Verify's user base significantly. Previously, they held senior roles at Transport for London and served as Product and Experience Director at Virgin Red. James has authored multiple funded business cases and managed large-scale digital transformations across various sectors. They hold a BSc in Computer Science from Middlesex University.
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