Kate Goodman

Kate Goodman is a senior brand strategist with over a decade of experience in brand transformation and customer experience strategy for prominent UK brands. Currently at Virgin Red, they partner with directors across Marketing, Product, and Commercial to shape brand frameworks and drive long-term growth. Kate's career includes significant roles at Virgin, the Jamie Oliver Group, and Virgin Unite, where they demonstrated expertise in brand positioning, creative storytelling, and cross-functional engagement. They hold a Mini MBA in Brand Management from Marketing Week and a BSc in Psychology from Royal Holloway, University of London.