Johan Baklund

Johan Baklund is an accomplished retail executive currently serving as the CEO of Norli AS, Norway's largest unified commerce bookstore chain, and holding chair positions at multiple organizations, including Kontorspar AS and Norli distribusjon AS. Previously, they held various leadership roles, including CEO of Synsam Norge AS and Group Executive Vice President at Felleskjøpet Agri SA. With a strong track record in driving financial performance, Johan has also contributed as a chair of the Optikerbransjen and held key positions at companies such as Circle K and Apotek 1. Johan's academic credentials include a Master of Business and Economics from BI Norwegian Business School and an exchange program at Maastricht University.