Michael Schmidt

Michael Schmidt has extensive experience in the creative and digital consulting sectors, currently serving as the Mobility Industry Lead at Virtual Identity since November 2008, where responsibilities include addressing challenges in mobility transition towards electrification, automation, and miniaturization. Previous roles at Virtual Identity include Creative Director, Director Consulting, and Account Director, overseeing teams and managing long-term client relationships with prominent brands such as BMW/MINI, General Motors Europe, and Volkswagen Financial Services. Expertise encompasses social media strategy, performance marketing, and creative development, complemented by a Diplom in Multimedia from Höhere Graphische Bundes-Lehr- und Versuchsanstalt.