Lenny Murphy is a prominent change agent and dot connector with over 20 years of experience in the market research industry. Currently serving as the Chief Advisor for Insights and Development at GreenBook and a Senior Partner at Gen2 Advisors, Lenny also holds positions as Chief Strategy Officer at Veriglif and Board Member at Savio RXC. Previously, Lenny founded and led several successful companies, including Rockhopper Research and BrandScan360, and has played integral roles on advisory boards for organizations like Michigan State University and Google. Lenny's diverse expertise and commitment to innovation have made them a recognized thought leader in insights and analytics.
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