Tom Schmidt

Tom Schmidt has a diverse work experience spanning over several decades. Tom began their career at Nielsen as a Senior Account Manager in 1988 before moving on to Bath & Body Works as a Manager of Business Analysis in 1998. In 2000, they joined Integrated Research Associates as an EVP/Managing Partner, where they successfully developed clients and conducted in-store research for major CPG manufacturers. Tom then joined GfK in 2018 as the SVP of Shopper Analytics and Testing, where they played a crucial role in growing the testing business for the company. In 2019, they worked as a Consultant at Test and Learn Partners, supporting CPG and retailer needs in brand innovation and customer insights. Tom later joined 4Sight in 2020 as the Vice President of Partner Solutions, utilizing AI and user-generated content for better insights. Currently, they are working as the Director of Strategic Accounts at Virtual Incentives, a position they assumed in 2021.

Tom Schmidt obtained a cum laude BBA degree in Marketing & Finance from the University of Cincinnati. No specific start or end years were provided for this education experience.