VST
Nick Theodore is the Founder & CEO of Virtual Store Trials, where Nick has developed retail solutions using technology, research methodologies, data science, and machine learning to help grocery brands and retailers succeed with shoppers. Prior to that, Nick founded WARM PENGUINS LTD, selling sustainably sourced bobble hats made from extra-fine merino wool. Nick's experience includes being a Senior Client Director at dunnhumby, where Nick led a team to help various categories become more customer-focused using Tesco Clubcard data. Nick also led operations in Japan and held various leadership roles in Asia. Additionally, Nick served as the Managing Director at Thru the Grapevine. Nick studied Business Management at the University of Surrey from 2005 to 2008.
This person is not in any teams
VST
With exceptional accuracy using thousands of shoppers in our virtual stores, we provide the at-shelf outcome of any assortment change, price changes, NPD pack changes, merchandising and layout changes. We call this last metre thinking. Retailers use us to determine category arrangements – separating the investments that are justified from those that make less sense. We've run 1,000's of tests and our clients have executed change in every UK grocer. Our client-base is majority repeat business with global brands across multiple categories.