Barbara Soifer

Barbara Soifer is an experienced marketing professional currently serving as the Client Marketing and Strategy Director at Virtual, Inc. since February 2024. Previously, Barbara held positions including Senior Manager of Marketing Growth & Channels at Synchronoss Technologies, where Barbara focused on enhancing subscriber experiences through mobile applications, and Vice President of Marketing, Brand and Communications Strategy at The Solutions Group, a boutique marketing agency. Barbara has a strong history of advising organizations on brand and marketing strategies, evidenced by significant increases in lead generation and the development of comprehensive brand identities for various clients. Prior roles include Communications Specialist at Chubb Insurance and Interim Senior Director of Communications at Rutgers University Foundation, along with extensive experience in marketing leadership at IEEE and other publishing firms. Barbara holds a Bachelor of Arts degree with a double major in English and American Studies from Rutgers University.