Virtue is a haircare brand that offers Alpha Keratin 60ku, a human protein born from regenerative medicine.Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as its own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall morehealthy. For the first time, we can actually repair hair—even after the damage is already done.Virtue Labs was founded in 2015 and based in Raleigh, North Carolina.

Beauty & Cosmetics

Consumer Goods

Virtue Labs LLC

Virtue Labs LLC's headquarters in Raleigh, NC, United States

The Winston-Salem office focuses on operational support and IT services to enhance organizational efficiency.

Winston-Salem

Melisse Shaban

Zoe Chaffey

Annabel Kavetas

Paulina Davis

Huiping Song

Jaclyn Shaffer

Ellen Williams

Bill Jacobsen

Patrick N. Fennell

Shari Garfinkel

Debby Vellozzi

Cynthia Ambrose

Adir Abergel

Beth Klein

Neha Kajaria

Ishan Shah

The Marketing and Brand Management Team at Virtue Labs LLC is responsible for strategizing and executing marketing campaigns to promote the Virtue haircare line. This team manages brand positioning, customer relationship management, retail partnerships, and social media influence to enhance brand awareness and drive sales.


Marketing and Brand Management Team

The Sales and Business Development team at Virtue Labs LLC is responsible for expanding the company's market reach and driving revenue growth. They develop and implement strategic sales initiatives, manage relationships with key retail and professional partners, explore opportunities in new regions such as APAC, and oversee direct-to-consumer and e-commerce platforms like Amazon. The team leverages their expertise to promote Virtue's unique haircare solutions, emphasizing the benefits of Alpha Keratin 60ku to prospective clients and customers globally.

Sales and Business Development

The Creative & Design Team at Virtue Labs LLC is responsible for developing and executing the brand's visual and creative strategy. They create compelling graphics, designs for packaging, print materials, and visual merchandising that effectively communicate the company's innovative haircare solutions. Additionally, they support the brand's digital presence and collaborate closely to ensure cohesive and visually appealing presentations across all platforms.

Creative & Design Team

The Operations Team at Virtue Labs LLC is responsible for overseeing and optimizing the daily activities essential to the production and distribution of Virtue's haircare products. This includes managing supply chain logistics, ensuring stringent quality control standards, and executing strategic projects that enhance operational efficiency and support the company's growth. The team ensures that every product adheres to the high standards of quality and efficacy that Virtue Labs is known for.

Operations Team

The Leadership Team at Virtue Labs LLC oversees the company's strategic direction, with the Chief Digital Officer focusing on digital transformation and online presence, the Chief Marketing Officer driving brand strategy and market growth, and the Vice President of Product Development leading innovation and the creation of new haircare products. Together, they ensure Virtue’s products effectively meet consumer needs and sustain the brand's market leadership in haircare repair solutions.

Leadership Team

This department focuses on building and maintaining the brand's image and representation in the market.

Virtue Labs LLC

Org chart

Teams

Marketing and Brand Management Team

Sales and Business Development

Creative & Design Team

Operations Team

Leadership Team

Brand Management

Offices

Virtue Labs LLC

Org chart

Teams

Marketing and Brand Management Team

Sales and Business Development

Creative & Design Team

Operations Team

Leadership Team

Brand Management

Offices

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