Amitha Somanna is a seasoned marketing professional with over 18 years of experience, currently serving as the BU Marketing Director for APAC and Healthcare, Insurance, and Lifesciences-Americas at Virtusa. Amitha has a deep expertise in building brands and driving business growth within IT and services, specializing in marketing strategy, content marketing, demand generation, and go-to-market strategies. Previously, Amitha held various roles at Wipro, including managing marketing for their flagship VDI solution, where efforts resulted in substantial business growth. Amitha holds a BE in Instrumentation Technology from the University of Mysore and is furthering education in digital marketing and design thinking.
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