SR

Steve Rough

Chief Executive Officer

Steve Rough is an experienced healthcare executive currently serving as Chief Executive Officer and Managing Partner at Visante since May 2020. In this role, Steve focuses on helping health systems, integrated delivery networks, and pharmacy industry clients enhance pharmacy business performance, with particular emphasis on specialty pharmacy, 340B program optimization, and pharmacy supply chain management. Prior to Visante, Steve held various leadership positions, including Senior Director and Director of Pharmacy at the University of Wisconsin Hospital and Clinics from November 2002 to October 2019. Steve holds a Master of Science in Health System Pharmacy Administration and a Bachelor of Science in Pharmacy, both from the University of Wisconsin-Madison.

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