Cheryl Gresham

Cheryl Gresham has a diverse and extensive work experience spanning over 20 years. Their most recent role is as the Chief Marketing Officer at Visible, a position they started in December 2021. Prior to Visible, Cheryl worked at TikTok as the U.S. Head of Marketing from June 2021 to January 2022. Before that, they held the position of Head of Marketing; Media & Partnerships at TikTok from August 2020 to May 2021, where they led a cross-functional team in creating and amplifying marketing programs. Cheryl was recognized as Ad Age's Marketer of the Year for 2020 during their time at TikTok.

From January 2018 to August 2020, Cheryl served as the Global Head of Integrated Media for YouTube at Google. Cheryl led a team in driving awareness, viewership, and subscriptions for the YouTube brand. Cheryl's responsibilities included creating brand love and understanding among creators, users, and policy leaders.

Prior to their time at Google, Cheryl worked at Mattel, Inc. as the VP of Global Integrated Marketing & Media from September 2016 to January 2018. In this role, they led the Global Media Team and Marketing Integration Team in developing and executing media and marketing strategies to accelerate brand growth and maximize the value of consumer media investments.

Cheryl's earlier experiences include roles at Taco Bell, Initiative, Davis Elen Advertising, and Coca-Cola. At Taco Bell, they held director-level positions in media from 2011 to 2016. At Initiative, they served as an SVP, Group Account Director, Planning from 2008 to 2011 and as an Account Director from 2006 to 2008. Cheryl also held positions at Davis Elen Advertising as an Associate Media Director from 2005 to 2006 and at Coca-Cola as an Associate Communications Manager from 2003 to 2005.

Cheryl's career began at Initiative in 2000 as an Account Manager, Planning. Cheryl later worked at Davis Elen Advertising as a Media Supervisor, Planning from 2001 to 2003.

Cheryl Gresham's work experience demonstrates their expertise in marketing, media planning, and brand strategy across various industries and companies.

Cheryl Gresham obtained a Bachelor of Arts (B.A.) degree from the University of Washington. The duration of their studies at this institution is unknown. In 2003, they also attended 4A's, although the degree or field of study pursued there is not mentioned.