Will C. currently serves as a Strategic Account Manager at Visiqua and a Strategic Account Specialist at Local Hero, both roles starting in January 2023. Previously, Will held the position of Affiliate Marketing Manager at Weiss Ratings from April 2022 to December 2022. Prior experience includes serving as President at Rype Innovations, Corp from August 2018 to January 2022, and Founder of An Epithet, LLC from January 2016 to July 2018. Will also worked as a Senior Business Development Manager at Axon Media Group from October 2012 to August 2015, a Senior Product Specialist at Integrate Inc. from May 2011 to August 2012, and a Performance Marketing Manager at Hybryd Ads, Inc. in early 2011. Will C. earned a Bachelor's degree in Advertising from San Diego State University between 2003 and 2007.
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Visiqua
We look at ourselves, not as a traditional performance marketing company, but, as an extension of your marketing team. We are your partner in strategy and execution working off of your goals to build the correct performance marketing program and deliver the business outcomes you need. Many companies in our space focus exclusively on only one or two approaches to reach potential customers. In comparison, Visiqua takes a holistic approach to client initiatives – leveraging calls, traffic and data to tailor our programs to your outcomes. Over the years, we have tested and utilized many different tools and technologies. Not all of them work – and most only work for one application. For this reason, we crafted our own tech-stack and layered it with a proprietary algorithm to best serve our customers. Our approach, tech-stack and algorithms equate to the success of hundreds of campaigns, spanning millions of events, for dozens of Fortune 500 companies. You, too, can leverage our specialized technologies, our unique program management approach and our algorithms to drive the best business outcomes for you. Visiqua, a part of Boulder Heavy Industries, is the performance marketing agency providing businesses best-in-class results through campaigns in digital marketing.