Visit California
Brian Wright is currently the Director of Travel Trade & Group Business at Visit California. Previously, Brian held various marketing and business development roles at Mammoth Lakes Tourism, Santa Monica Travel & Tourism, and U.S. Travel Association. With a background in organizational communication, Brian has extensive experience in promoting leisure travel destinations such as California and Yosemite.
Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country. In 2018, travel and tourism expenditures generated a projected $140.6 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.2 million Californians and generated $11.8 billion in state and local tax revenues. Tourism is California’s fourth-largest employer among industries with an export component. For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.